BELLE de JOUR / Facial Serum

Here it is:
our little secret for beautiful, joyeux skin through seasons.
Super-powered by the invincible Mediterranean botanicals, this light and highly active serum helps even the most sensitive skin regain its strength and suppleness, while correcting imperfections, pigmentations and fine lines. Natural, simple and highly active ingredients, for healthy, radiant skin that discovers it's own self-recovery powers, jour by jour.


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BELLE de JOUR / Facial Serum

Ingredients (INCI): Prunus Amygdalus Dulcis (Almond) Oil, Vitis Vinifera (Grape) Seed Oil, Olea Europaea (Olive) Leaf Extract, Isopropyl Myristate, Punica Granatum (Pomegranate) Seed Oil, Jasminum Grandiflorum (Jasmine) Flower Extract, Tocopheryl Acetate, Helichrysum Italicum (Immortelle) Flower Oil, Lavandula Angustifolia Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Benzyl Benzoate, Limonene, Eugenol, Isoeugenol, Geraniol.

Local to the last drop, all ingredients are native to the Dalmatian climate, 100%
natural and cruelty free. Sans parabens, sans preservatives, sans artificial fragrances.
Only the good stuff for your skin.


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BELLE de JOUR / Facial Serum

Use it wisely, morning and evening. Warm 2-3 droplets of serum between your palms. Then apply gently onto your clean, damp skin in gentle, slow motions. Take a deep breath. The warm floral scent of Dalmatian botanicals will take you back to Primitivance, to that breezy summer terrace hidden by jasmine, the one you still often dream about.


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  1. Natasa

    It’ s great to know that in all this insane amount of skincare products there is this one that is simply the right one.

  2. Amandine (verified owner)

    Depuis que j’ai découvert ce produit, il est devenu un incontournable de ma routine beauté. Je l’utilise aussi le matin ou je le mélange à une crème hydratante quand je veux un effet plus léger. Il laisse la peau vraiment hydratée et lui redonne de l’élasticité. Et puis, j’aime beaucoup le fait qu’il soit fabriqué en Europe. J’en suis à mon deuxième flacon…

  3. Mila

    I started using the serum back in October last year and have dropped all other expensive anti aging creams and serums I had used for years. This is a completely different skincare experience, a lovely texture and an exquisite smell that puts me to sleep and helps me wake up. Make sure to apply it on the wet skin, I personally use a spray water from Evian.

  4. Ana Brigovic (verified owner)

    remarkable product. my skin is so grateful and happy with it. it leave the skin soft and supple. it hydrates and nourishes, but is not in the least greasy or heavy. honelty best skin product i put on my face so far

  5. Andela (verified owner)

    L’ aventure en Primitivance is my home when I’m on the road, which is quite often. The scent of Mediterranean, my lounging on the beaches of the Adriatic with the sound of crickets and the warmth of the sun on my skin. Wherever the road takes me, when I put on serum in the evening and go to bed, I’m home.

  6. Urska Srsen (verified owner)

    Liquid magic. I’ve been using this serum for a couple of years now. It has become a part of my daily routine and I’ve gifted it to my family and friends who also love it so much they continue to use it. The quality of this product is on point. It leaves my skin nurtured and glowing. As a beauty junkie, I’ve tried just about every possible product and so far I’ve found nothing that compares in texture, smell, and effect to this. <3

  7. Kristina (verified owner)

    Thank you for making this superb product! It makes my skin come alive feeling youthfull again (just passed forthy and being new mum, sometimes very exhausted with dull skin).
    Your serum Belle de Jour is everything that I hoped for from one serum. And in the sea of products for skin care, I am so happy that I heard about it by word of mouth.

  8. Marija

    I feel grateful for the true gifts of nature when I press my palms against my face and massage in the serum. That scent…the first sensation that comes to me evokes so much.( do not dare to change it ever;))
    See, I come from a sort of Primitivance, and it smells like the air in June (my favourite month), when I take a night stroll through my home village.

  9. Petra Sever

    I’ve been using Belle de Jour for two years so far, both privately and in my professional makeup kit. It is definitely one of my favourite essentials and a must have for glowy, healthy skin. You can feel it in an instant, just by its scent that it is something different from all the skincare products you tried before. I just love it!

  10. Kristina Bajza (verified owner)

    I am enjoying my morning and evening rituals when I feel at the same time more healthy and fresh, but because of the richness of ingredients and amazing fragrances also very playful and hedonistic. Please continue with your work and make new products.
    Sincerely, Kristina

  11. Mare

    The spreadability, the non greasy feel it leaves on my very dry skin, the healthy glow, that is something to talk about. I just use a little, right after face mist, and that is all I need. I also dab a drop on my under eye area, it is that safe. I’ve been using this product since 2017.., I am blessed, my skin is really good, and I age better than many of my friends. My age is 47.

  12. Luce

    This smells like the air in the peak of hot summer, after one of those thunderstorms, when all the scents of the sea salt, freshly showered olives, rosemary, agave, immortelle, grapes, basil and all the things we grow in our gardens, come together infused in ozone enriched air. What a bliss! What a bless(ing)!

  13. Alex (verified owner)

    I would call this product pro-age, rather than anti-age because it does not promise miracles like some other products on market but I noticed that this serum awakened some of the features in my skin, that were deeply asleep. It is that sort of sensation, like after a specific workout, when you find out about the muscles you were never aware of.

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